FREE SHIPPING on orders over $30!

Cusa Tea Marks First Anniversary

June 04, 2018


Boulder-based developer of organic instant tea technology has grown to 750 retailers in just 12 months and has expansion plans set for 500 new retailers in Q2 2018.

BOULDER, Colo. – June 4, 2018 — After launching Cusa Tea in May of 2017, the company has rapidly expanded distribution in more than 750 retail locations in the natural grocery, conventional grocery, and outdoor industries. Retailers include REI, King Soopers, Safeway Denver, Lucky’s Markets, Alfalfas, JAX Outdoors, Sierra Trading Post and a host of other small and mid-sized retailers.

In Q1 of 2018, the brand expanded nationwide with REI, as well as gained placement in three UNFI distribution centers in Colorado and Northern California. They are launching in the Denver Safeway stores in June.

“I am blown away by the consumer and retailer acceptance for Cusa Tea in just the first year,” said Jim Lamancusa, Cusa Tea’s founder and CEO. “Our plan was to be in 250 locations after the first year and we have tripled that number. Not only that, we are consistently gaining more velocity and traction in the retailers that currently carry us. We have big plans for the rest of the year which include more distribution expansion as well as several new flavors. We are just getting started!”

Cusa Tea exhibited at the Natural Products Expo West in March 2018 in Anaheim, California. In July 2018 the company will exhibit at the Outdoor Retailer Summer Market in Denver, CO.

To mark their first anniversary, Cusa Tea announced the upcoming launch of their newest flavor: Chai Tea. It will be available for sale in June 2018.

Cusa Tea can be purchased online at

About Cusa Tea

Cusa Tea is the world’s first premium instant tea. Cusa Tea uses only high-quality, premium, USDA Organic certified teas and fruits, which they then cold-steep using a revolutionary technology. This process reduces the waste and chemical preservatives found in most ready-to-drink teas, so that tea drinkers can enjoy an instantaneous, premium tea at any time. Current flavors include Organic English Breakfast, Organic Green Tea, Organic Oolong, Mango Green, Lemon Black and our Organic Variety Pack. For more information about Cusa Tea, please visit or find us on Facebook, Twitter and Instagram (@cusa_tea).

Media Contact

Rachel Popp
Big Fish Collective


Leave a comment

Comments will be approved before showing up.

Also in Cusa Tea Announcements and News

Cusa Tea Secures Series A Financing Round
Cusa Tea Secures Series A Financing Round

May 28, 2019

Cusa Tea announced it has completed a $2.5 million Series A round of financing. Break Trail Ventures and S Cap led the investment round, with participation from existing and new investors, including Organic X Labs, Smart Capital and Service Provider’s Capital. The investment brings Cusa Tea’s total funding since launching its revolutionary beverage platform to $3.6 million.

Read More

Cusa Tea attends the world’s largest outdoor retail trade show in Munich, Germany!
Cusa Tea attends the world’s largest outdoor retail trade show in Munich, Germany!

January 23, 2019

Thanks to the Colorado Office of Economic Development and International Trade, Cusa Tea was part of the “Colorado Pavilion” booth at ISPO Munich, the world's largest outdoor trade show, with four other CO brands.

Read More

Interview with NatchBytes: "How Giveaways Are Helping Cusa Tea Grow Awareness & Sales"
Interview with NatchBytes: "How Giveaways Are Helping Cusa Tea Grow Awareness & Sales"

December 15, 2018

Cusa Tea Founder Jim Lamancusa and Marketing Manager Robin Shelley recently sat down with NatchCom for an interview for NatchBytes, a newsletter dedicated to sharing marketing tips with brands in the Natural Grocery space.

Read More